On May 7th, the 2021 (Fifth) China Brand Boao Summit Boao Blockchain Brand Forum was held in the International Conference Center of the Boao Forum for Asia in Hainan. In-depth, multi-angle, and cross-field thought collision, presenting China Brand Day, discussing new opportunities for brand building, and drawing a new future for brand development. The summit is sponsored by China Business Daily, China Enterprise Network, and implemented by WBA World Blockchain Alliance. CCTV host Yao Wenqian presided over the summit.

Hu Zhenmin, former deputy director of the Central Propaganda Department and executive deputy director of the China Working Committee for the Next Generation, Zhou Keren, former deputy minister of the Ministry of Commerce, Liu Zhaobin, former chief engineer of the General Administration of Quality Supervision, Inspection and Quarantine, and chairman of the China Quality Miles Promotion Association. Wang Baohua, former Secretary of the Party Committee of the Bureau, Fang Qing, Vice Chairman of China Energy Conservation Association, Chen Nian, Deputy Editor-in-Chief of China Business Daily, Vice President of National Federation of Commercial Daily, Jia Tao, Chief Editor of China Enterprise Network and Secretary-General of China Brand Boao Summit, Ministry of Commerce Yan Zhikang, Deputy Secretary-General of China-Europe Economic and Technical Cooperation Association, Wang Jiancheng, Founding President of WBA World Blockchain Alliance and other leading guests attended the summit. Alibaba Group, Sinopec, State Grid Corporation, Baidu, Fuyao Group, Huawei, China Mobile, JD.com, Haier Group, RRMine, Zhongyi National Chain, National Chain Cloud, Jiangsu Reanda Group, Drew Power, Yuanda Robotics, Guangxi Wuzhou Tea Factory, Winner Fashion Group, Shanghai Yang Guofu Enterprise Management (Group), Shaanxi Yanchang Petroleum Northwest Rubber, Shanghai Navy Wine, Guangxi Jinxiu Future Human Resources, Shandong Hengbang Smelting, Ruida Education, Ivy Dad, Yunrui Human Resources, More than as well as Zouping City, Shandong Province, Qihe County, Dezhou City, Shandong Province, Zhongguancun High-tech Industrial Development Zone, Jiangsu Province, Baoying Economic Development Zone, Jiangsu Jinhu Economic Development Zone, Jiangsu Si Relevant leaders of government agencies such as Yangyang Economic Development Zone and Anju District of Suining City, Sichuan Province attended the summit.

At the ministries and commissions leadership report meeting, Liu Zhaobin, former chief engineer of the AQSIQ and chairman of the China Quality Miles Promotion Association, delivered a speech entitled "High-end Brands  Promote High-quality Development". In his speech, he pointed out: vigorously cultivate high-end brands, It is a new strategy, new goal, and new focus to strengthen quality advantages, competitive advantages, and market advantages. Cultivating China's high-end brands and promoting high-quality development is the responsibility and mission entrusted by the times. We should work hard to deeply root the brand, shape the soul of the brand, build a good brand way, and create more and better high-end brands. To make our life better tomorrow.

 
In the industry forum, Shao Mingyue, the host of the "Dialogue Brand" column of the Central New Movie Discovery Channel, and Liu Min, Chairman of Minhan Holding Group Co., Ltd., Lu Baobao, founder of Shandong Migo E-Commerce Co., Ltd., and Shenzhen Fire Internet of Things Technology Co., Ltd. Zhang Xiaoxun, co-founder of the company, Zhang Miao, CEO of Beijing Wuxitang Technology Co., Ltd., and Jia Qiansheng, founder of Little Blue Elephant, jointly discussed the topic of "how to make a brand that is deeply rooted in the hearts of the people?" Together, we will contribute wisdom and strength to build a popular brand and promote high-quality economic development.

In addition, the summit also held activities such as China's independent brand exhibition, China's brand talk, China's independent brand forum, investment promotion and cooperation promotion meeting for selected projects, investment and financing matchmaking meeting, Boao brand figure award ceremony, etc., creating a brand promotion, communication, exchange, A good platform for cooperation and docking has received unanimous praise from participating companies.